GLOBAL DATA PROTECTION AUTHORITIES ISSUE JOINT WARNING TO GENERATIVE AI COMPANIES OVER REPLICATION OF REAL PEOPLE

Data protection regulators from 61 countries have issued a coordinated warning to organizations developing and deploying generative artificial intelligence systems, citing escalating concerns over the creation of realistic images and videos depicting identifiable individuals without their knowledge or consent. The joint statement represents one of the broadest international privacy interventions to date targeting AI-generated synthetic media.

The regulators’ action follows widespread public backlash after the Grok chatbot, developed under the ownership of Elon Musk, generated and distributed large volumes of altered images described online as “nudified” portrayals of real individuals. In response to sustained criticism, the platform announced that its associated social media service, X, would block the system from producing such content.

The 61-nation coalition stated that it is responding to “serious concerns” regarding AI systems capable of generating highly realistic depictions of identifiable persons. Regulators emphasized that synthetic imagery produced without consent may constitute violations of privacy law, data protection statutes, defamation standards, and, in some jurisdictions, criminal law. The statement underscores that the risks extend beyond nonconsensual intimate imagery to include defamatory fabrications, reputational manipulation, cyber harassment, and child exploitation material.

Several jurisdictions have already signaled enforcement escalation. In the United Kingdom, Prime Minister Keir Starmer announced that technology platforms would be required to remove intimate images shared without consent within 48 hours of notification. Failure to comply could result in penalties of up to 10 percent of qualifying global revenue and potential service restriction within the country. The announcement reflects a broader regulatory shift toward accelerated takedown mandates and revenue-based sanctions.

The regulators’ joint declaration calls on AI developers to implement safeguards at the design stage rather than retroactively. Recommended measures include consent verification frameworks, identity protection controls, abuse-reporting pipelines, watermarking or traceability mechanisms, and deployment-stage monitoring to prevent misuse. The coalition warned that generative systems trained on large datasets scraped from the internet may inadvertently reproduce biometric likenesses or identifiable features without authorization, raising significant compliance exposure under modern data protection regimes.

The statement was signed by regulators across Europe, as well as authorities in Canada, South Korea, the United Arab Emirates, Mexico, Argentina, and Peru. The United States did not join the signatories. The absence highlights divergent regulatory approaches between jurisdictions that treat privacy as a fundamental right and those that rely more heavily on sector-specific or state-level enforcement.

At issue is the expanding technical capability of generative AI models to synthesize photorealistic human likenesses from minimal input. Advances in diffusion models, transformer-based architectures, and multimodal training datasets have sharply reduced the barrier to producing convincing synthetic imagery. Experts warn that without guardrails, such systems can be weaponized for harassment, coercion, financial fraud, political manipulation, and reputational damage at scale.

The coalition’s statement concludes that technological innovation must not override privacy, dignity, safety, and fundamental rights. Regulators are urging proactive engagement, structured compliance strategies, and demonstrable risk mitigation protocols. The warning signals coordinated scrutiny of generative AI platforms whose systems replicate or simulate real individuals without verified consent.

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