The Controversial Legislation: AB 2655
Elon Musk’s X Corp. is taking legal action against the state of California, challenging a newly signed law that mandates large online platforms to label or delete election-related deepfake content. The lawsuit, filed against California Attorney General Rob Bonta, argues that the law, AB 2655, violates constitutional protections and imposes undue censorship on political speech.
The law, signed by Governor Gavin Newsom, is part of a broader initiative to combat deceptive practices in online content as Election Day approaches. AB 2655 requires online platforms with over 1 million users in California to:
- Create a mechanism for reporting deepfakes involving election officials, candidates, or the electoral process.
- Respond to user reports within 72 hours.
- Either remove or label content as deceptive if it is determined to be digitally manipulated.
- Exempt content that is explicitly labeled as parody or satire.
The legislation also grants candidates, elected officials, and the attorney general the authority to seek injunctive relief against platforms that fail to comply.
X Corp.’s Legal Arguments
X Corp. contends that the law infringes on First Amendment rights by replacing the judgment of platforms with government oversight. The lawsuit asserts:
- The law incentivizes platforms to remove content preemptively, potentially leading to over-censorship.
- It lacks recourse for users or creators who feel their content was unfairly censored.
- The government plays a direct role in defining, reporting, and ultimately determining permissible speech.
X’s legal filing states, “It is difficult to imagine a statute more in conflict with core First Amendment principles.”
Musk has been vocal about his concerns over government overreach, calling the legislation a “slippery slope” that could erode free expression under the guise of combating misinformation.
Deepfake Concerns and Opposition
Proponents of AB 2655 argue that deepfakes pose a significant threat to the democratic process, with potential to mislead voters and harm political candidates. Governor Newsom highlighted a viral video featuring cloned audio of Vice President Kamala Harris falsely claiming to be a “diversity hire” as a prime example of harmful content the law seeks to address.
However, free speech advocates, including the American Civil Liberties Union (ACLU), oppose the law. The ACLU argues that false or controversial speech, regardless of its medium or technology, is constitutionally protected. In a statement, the organization said, “Speech that is false or confusing still maintains its constitutional protections as a driver of free discourse.”
Previous Legal Challenges and Rulings
AB 2655 is not the first attempt by California to regulate election-related misinformation. A companion law, which prohibited the creation or sharing of manipulated election-related content, was blocked in October by U.S. District Judge John A. Mendez, who stated the legislation acted “as a hammer instead of a scalpel.”
Judge Mendez ruled in favor of X user Christopher Kohls, a political satirist known as “Mr. Reagan,” who sued the state after Governor Newsom referenced his work in defense of the legislation. Mendez wrote, “YouTube videos, Facebook posts, and X tweets are the political cartoons of today, and the First Amendment protects these critiques, regardless of their medium.”
Election Security and Deepfake Threats
The debate over deepfakes is not confined to California. U.S. intelligence agencies have raised concerns about the use of AI-generated deepfakes in disinformation campaigns, particularly by foreign actors like Russia, to undermine democratic processes. In the lead-up to the presidential election, deepfakes targeting Vice President Harris were flagged as part of broader influence operations.
What’s Next?
The legal battle between X Corp. and California is likely to set a precedent for how states can regulate online content in the age of AI and manipulated media. While the state argues that AB 2655 is essential to protect election integrity, critics like Musk contend it imposes unconstitutional restrictions that could stifle free expression.
This clash underscores the tension between combating misinformation and preserving the principles of free speech in a rapidly evolving digital landscape. As the case progresses, its outcome could shape the future of content moderation and online platform accountability.

