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The Subscription Game: Why I’m Rethinking Who I Follow

Posted on September 15, 2024September 15, 2024 By John Neff 10 Comments on The Subscription Game: Why I’m Rethinking Who I Follow
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In the world of blogging, there’s a curious trend I’ve come to notice. People subscribe to my blog, which at first feels great—it seems like they genuinely appreciate my work. In response, I check out their blog, and if I like what I see, I subscribe back. But then, it happens. Not long after, I find that they’ve unsubscribed from mine, leaving me following someone who clearly wasn’t interested in a mutual connection.

Here’s the thing: I never subscribe to anyone just to play the game. I subscribe because I genuinely like their work. If I follow someone, it’s because I’m invested in what they’re sharing. So when people treat subscriptions like a numbers game, it starts to feel disingenuous. And it’s not just frustrating on a personal level—it’s really bad for stats, too. When people unsubscribe, it creates sudden drops in your follower count, which messes with the growth metrics and overall engagement data. For bloggers who take their work seriously, this can have a lasting impact.

Why do people do this? Is it about trying to boost their own follower count while dropping others? It seems like it’s all about inflating stats rather than building real engagement and community.

Blogging, to me, is about creating connections and sharing ideas that resonate. It’s not about superficial numbers. Moving forward, if I subscribe to someone’s blog, know that it’s because I genuinely value their content, not because I expect anything in return. Honestly, if you truly like something, most would just hit the ‘Like’ button anyway—I know I do. And if someone subscribes to mine, I hope they feel the same way.

After all, it’s not about the numbers—it’s about authenticity. Otherwise, what’s the point?


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Blogging, Blogging Advice, Content Creation, Digital Strategy, Growth and Engagement, Online Communities, Personal Reflection, Social Media and Blogging, Uncategorized Tags:Authentic Engagement, Blog Metrics, Blog Stats, Blogging Community, Blogging Etiquette, facts, Follower Retention, life, Online Growth Strategies, Podcast, serious, straight forward, Subscription Trends, Unfollowing Issues, upfront, website

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Comments (10) on “The Subscription Game: Why I’m Rethinking Who I Follow”

  1. lyndhurstlaura says:
    September 15, 2024 at 6:22 pm

    Thanks for your understanding, which is refreshing. Some people can and do get very offended, but I can’t Like a subject which I don’t understand, or which I don’t consider myself qualified to comment on (a lot of the USA election stuff that’s around at present). Fortunately you blog about a wide range of subjects, so there’s always something for me. Thanks again for your support for my posts too. Have a good week. 😊

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    1. John Neff says:
      September 15, 2024 at 6:45 pm

      You’re very welcome, and thank you so much for your thoughtful words! I totally understand where you’re coming from—there’s no need to like or comment on something that doesn’t resonate or that you don’t feel comfortable engaging with. I really appreciate your support, and I’m glad you find a variety of topics in my posts. It’s all about connecting in ways that feel right. Wishing you a wonderful week ahead as well! 😎

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  2. lyndhurstlaura says:
    September 15, 2024 at 9:59 am

    I’m still subscribed to you, and vice-versa, and I’m good with that. I only subscribe to blogs that look like my kind of thing, although if someone subscribes to mine I’ll go and check out their blog. Sometimes they don’t work in subjects which appeal to me, so I won’t follow back, and if they unfollow me that’s okay. You blog far more than I do, and not all your subjects resonate with me–so I don’t Like those, but just those which I literally do like. I hope you’re okay with that, but I don’t want to Like things just for the sake of it. 🙂

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    1. John Neff says:
      September 15, 2024 at 6:14 pm

      Thank you for your honesty, and I completely understand where you’re coming from! It’s always better to engage with content that genuinely resonates with you, and I appreciate that you’re thoughtful about it. We all have different interests, and that’s what makes this platform so diverse. I’m glad we’re still connected and appreciate your support. Keep doing what feels right for you! 😎

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  3. Sheila “Spiral Sister” Murrey says:
    September 15, 2024 at 6:26 am

    I definitely feel this way! And I have been unsubscribing a lot recently because I didn’t feel that connection with some (and have followed too many, probably for the reasons you stated). So now, I am paring things down to what I can manage. I never thought about it hurting someone’s blog stats though. So, I will keep that in mind and perhaps go back to simply turning off notifications.

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    1. John Neff says:
      September 15, 2024 at 6:39 am

      I completely understand the need to pare things down to what resonates with you. It’s so easy to follow too many and then feel overwhelmed by all the content coming in. Turning off notifications for those is a great alternative if you still want to support a creator without the constant influx of updates. Thanks again for your insight—I always appreciate it. I hope you have a great day, Sheila! 😎

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      1. Sheila “Spiral Sister” Murrey says:
        September 15, 2024 at 3:38 pm

        Thank you for another perspective on this, John. I wasn’t sure I was doing the right thing or not, even though I have been blogging here for years! Ha! I am always willing to learn!

        I blogged for years without many followers. I agree with you that building meaningful relationships here is what builds a following. I am up over 100% in views already this year over the whole year of 2023.

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      2. John Neff says:
        September 15, 2024 at 5:38 pm

        You’re welcome, Sheila! I definitely get where you’re coming from—sometimes, it can be hard to know if we’re doing the right thing, even with years of experience. But, like you said, being open to learning is key. Congratulations on the impressive growth in views! That’s amazing, and it really shows the value of building meaningful connections with your readers. Keep up the great work, and I’m sure you’ll continue to see that success grow! 😎

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      3. Sheila “Spiral Sister” Murrey says:
        September 15, 2024 at 7:21 pm

        You see? You said that so much better than me! Love it! Thank you, John.

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      4. John Neff says:
        September 15, 2024 at 7:30 pm

        You’re welcome, Sheila! I hope you have a great night. 😎

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